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Stupidity In Marketing – It’s An Epidemic!

Communication, Entrepreneurship, Video / By

A single email prompted today’s show. It was from an American author whose work I follow. He’s got a CEO who sent out an email whose subject line was: price reduction has now ended.

Here’s what the email said:

Hi Randy,

The XXX XXX XXX program price reduction ended at midnight last night and the program is now available for $1995.

If you wish to purchase the program – risk free – you can find out what’s included by following the link below:

(the url link appears here)

Best wishes,

XXX
CEO, XXX XXX XXX 

Identify the challenges I faced in today’s show and email me your answers (I give you the email address in the video). I’ll select a random winner and surprise you with something (not sure yet what, but I’ll figure it out).

Perhaps my next show needs to be entitled, “Stupidity In Videocasting – I’m Leading The Way!”

Thanks for watching!

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“She Never Told Me, ‘No!’ That’s Probably Why I’m So Rotten.”

Randy Cantrell, Video / By

You’ve seen it. Plenty.

Some unruly child about 3 feet tall, all of 45 pounds wielding enough power to be the envy of any Communist dictator. And a parent softly pleading with this little tyrant to behave, act nice and stop yelling.

Power corrupts. Three and four year olds don’t have an extraordinary capacity for wisdom though. Drunk with power he grows increasingly confident in his ability to twist mom and dad into Harry Houdini contortions as they try to bend to his will.

Permit me to introduce you to Melvin Williams, the subject of the HBO series, “The Wire.” Melvin ran the heroin trade in Baltimore for decades. No, Melvin doesn’t take drugs. He doesn’t even drink. He just wanted to make money – as much as he possibly could.

Melvin is an old school hoodlum who refused to rat out anybody…so he’s done his share of prison time. Twice. Refusing to testify against anybody. A life of crime, sacrificing too much time behind bars.

He loved his mom, but in a Biography Channel episode about his life, he made this comment about his mom.

Parenting is a lost art in many homes. Sadly, Melvin’s home didn’t do him any favors. Sure, his mom may have been a good woman, but to be a good parent demands a willingness and ability to say, “No!” And to enforce it.

“She Never Told Me, ‘No!’ That’s Probably Why I’m So Rotten.” Read More »

Snipe Hunting: Fixing Sales Problems That Don’t Exist

Communication, Entrepreneurship, Video / By

Sure there are legitimate sales problems that need to be fixed, but more often than not I’m finding sales managers (and salespeople) determined to fix problems that don’t exist.

As we wind down another month, sales teams all over the world are in a mad dash to figure out how they can close more deals. Many of them will use one tactic in an effort to do that. It’s a crutch, but many salespeople are fully convinced it’s THE problem that needs to be solved.

Thanks for watching!

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A Curable Blemish: Fix Those Small Problems Before They Fester

Entrepreneurship, Video / By

Warren Hellman, a San Franciso-based investment banker, passed away on December 18th, 2011. While reading about him recently I saw a quote published in the San Francisco Chronicle in 2005: “The companies we buy, for the most part, are large, profitable enterprises, though they may have a curable blemish.”

Does your enterprise – large or small – have a curable blemish? Maybe even more than one?

A Curable Blemish: Fix Those Small Problems Before They Fester Read More »

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