Video

Be In The Moment

Communication, Leadership, On Being Extraordinary, Personal Development, Video / By


During my years of running luxury retailing companies I was constantly urging employees to “be present” and “be in the moment” with shoppers and customers. How can you deliver remarkable customer experiences if you’re not paying close attention to the customer? You can’t. But neither can you deliver a remarkable experience to employees, friends or family without it.

Randy

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max-unpersuaded

My Grandson, Soccer And Paralyzing Fear

Personal Development, Video / By
max-unpersuaded
Max’s dad trying to talk him into joining the soccer game.

Max is my oldest grandson. A few years ago he thought he’d like to give soccer a try. He thought wrong. I recorded the story of his fear and some lessons I learned back in April 2011. I’m posting it here today because fear is a timeless subject.

For a good long while Max’s dad and I both tried – together and independently – to get him to join the other kids on the field. This kid’s fear was real and it was working furiously to keep him off the field. He simply couldn’t withstand it even though he saw all the other kids enjoying chasing the ball all over the field.

Regardless of our age, fear is a powerful force that gets in our way. Max’s encounter on a spring Saturday a few years ago taught me some things.

Randy

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Always

Taking Advantage Of The Disgruntled Customer

Entrepreneurship, Leadership, On Being Extraordinary, Serving Existing Customers Better, Video / By

Do you know how much it costs to get a new customer? Figure that out. Then, take a new look at your customer recovery/retention practices. You may find that the money you think you’re saving is costing you valued customers.

Another video that I recorded 5 years ago for the retailing space focuses on a supreme opportunity every company has in turning around disgruntled customers. It’s a fast path to greater customer loyalty.

It doesn’t matter if you’re selling software, tires, cars or ebooks. The magic is still in taking care of customers. My business philosophy is still valid.

Always

Randy

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"We're Not Smart Enough About That Yet" - HIGHER HUMAN PERFORMANCE Podcast Episode 267

Finding The Shortcut To Customer Loyalty

Entrepreneurship, On Being Extraordinary, Serving Existing Customers Better, Video / By

Five years ago I recorded this video. It was primarily for people in the retailing or online selling space, but the message is true no matter what space you’re in, and no matter what you’re selling. Customer experience is still at the heart of the matter.

Some thing never change. Namely, my philosophy that outstanding customer experience is the path to remark-ability! And it doesn’t matter what you’re selling.

Is it possible to create loyalty even when you haven’t sold anything?

Yes, absolutely. It can happen if you’re committed to being remarkable.

People talk about a “loyalty ladder” but I’ve always thought of it as a circle. It starts with a “suspect” (anybody who is breathing), moves to prospects (anybody who might be interested in what you’ve got to sell), then goes to shoppers (somebody who has a higher interest in what you’re selling), then a customer (those are prospects we’ve converted into buyers, but they’ve just bought from us once), then to clients (those are the folks who buy from us more than once) and ultimately ADVOCATES (the people who wouldn’t dare buy from anybody else, or recommend anybody else). We can create advocates from folks who don’t even buy from us though.

Randy

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Higher Human Performance

Serving Your Number One Customer: Leadership Pixie Dust

Leadership, Video / By

The CEO was describing a person – a leader in his organization. “He’s got pixie dust,” said the CEO.

I inquired, “What does that mean?” Thinking I knew, I still wanted to hear this chief executive verbalize it. And he did.

“He just handles things more remarkably than anybody else on my team. It’s almost as if he’s clairvoyant.”

That’s pixie dust power and effective leaders have it. Poor leaders don’t. And it makes all the difference in the world in their work…and in their careers.

Randy

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