The title doesn’t quite say it all. That’s why I recorded today’s show. 😉
Thank you for watching. Thank you for visiting the site. I’ve got 2 favors. Big favors.
1. Stay tuned and go listen to episode 121. It comes out at noon today!
2. If you enjoy what happens here, spread the news amongst your friends. Or enemies. Or both.
I appreciate you.
Success Is More Than Stuff. It’s Significance! Read More »
Confusion.
It’s not likely the subject of any weekly meetings inside your company…but maybe it should be.
It can affect us, our employees, our suppliers and partners and our prospects and customers. One of the few times I’ve heard it used in a positive sense is regarding muscle building. Tony Horton’s P90XÂ (not an aff link) is built on it. But for the rest of it, it’s a liability.
We often discuss a variety of topics that have far less importance. Today, I’m suggesting you break away from traditional business conversations and address an issue that could be hurting you internally and externally.
Confusion Is Expensive Read More »
Salespeople tend to talk too much.
I should know, I’m one of them. 😉
But I’ve also learned – through years of experience, hard knocks and great mentors – that you can’t short-circuit the process.
Anybody in sales knows the feeling of needing to get that sale, today! We have our own time table. If only the prospects would cooperate with us. Why can’t they see we’re only trying to help them save time?
It could be that we’re making a big mistake by stepping on the gas pedal when we should tap the brakes.
Tap The Brakes To Make More Sales, Faster Read More »
You listen to a podcast, watch a video, jump on a webinar and hear the person in charge say, “This content is going to be great!” or “This content is going to be extremely valuable.” You dive in and 5 minutes later you’re still being promised great content.
If it’s a live webinar you’ll be blitzed with social proof that the content is spectacular, but you’re wondering if these people are on the same webinar you’re on – ’cause you don’t think the content is all that great.
You visit the iTunes page for the podcast and see many comments giving it 5 stars and think to yourself, “It’s okay, but I sure wouldn’t call it GREAT.”
A blog post that promised great content garners 60 comments and hundreds of Tweets, but you think to yourself, “It was okay, but it wasn’t anything special.”
Does any of that sound remotely familiar? Sure, we’ve all experienced that. And still we feel the pressure to make our blog posts, our podcasts, our videos, our webinars, our e-books, or anything else we touch…GREAT. If it’s not great, then scrap it. Don’t even think of putting your name to anything that isn’t great.
Who am I to challenge such a truth? You’re right, nobody. But I’m still going to challenge it because it’s wrong – and too many people believe it. It’s not only impractical, it’s impossible. And since when are we so discriminating that we don’t read, watch or listen to sub-par content? We all do it daily! Is every TV show you watch stellar? Is every ball game great? Is every book you read spectacular? Is every magazine or news article great?
Then why are we supposed to believe the lie that all our content must be great? Because some popular blogger gained traction with a single post that got on Mashable and now he claims every blog post he writes is filled with high value content. And he’s quick to remind us that his writing instrument is filled with pure gold while ours is full of flat-black ink. He’s special and if you want to be special, well – you’ll have to step up your game and provide great content every single time.
The truth is, you need to create. Deadline or no deadline. Who cares? To those who claim you can’t produce great content under a deadline, tell that to one of any number of great columnists who’ve been doing it for decades. Tell that to countless novelists who were pressed to meet a publisher’s deadline. Tell that to the bands who had a label breathing down their neck to get into the studio and record. Tell that to the cartoonists who must meet daily deadlines with a clever drawing and caption. Tell it to the reporter who lives with deadlines all day long.
When you’re creating regularly, you’ll stumble onto greatness every now and then. I’m not a betting man, but if I were – I’d wager that you’ll create more greatness in the process of creating then you’ll ever create by waiting until you’ve got greatness to share. Being prolific shouldn’t be based on making sure every single creation is great.
P.S. If you need any proof that I’m right, just click here.
It’s A Lie. Your Content Doesn’t Have To ALWAYS Be Great! Read More »
Habits. The majority of our days are driven by them. They give us structure and structure gives us comfort.
Change is hard.
Improvement demands change though and even though we know that, still it’s hard.
Part of the Marine credo says…
To overcome, to adapt and to do whatever it takes
to complete the mission.
In business and in life, we have to learn to pivot knowing when and where to jump, to GO!
Books mentioned in today’s show include Pivot by Dr. Alan Zimmerman and The Go Point by Michael Useem.
The Powers Of Pivot And Pursuit Read More »
Peyton Manning and Jim Irsay held a press conference on Wednesday. Both men are very rich. Both men had successful fathers. I suspect both men will have a high monetary lifetime value. Peyton’s next contract is likely his last, and perhaps will be his highest!
Marketing folks often urge businesses to compute the lifetime value of a single customer. Today, I’m going to encourage you to consider your life in terms of lifetime value.
What do you think?
I’d love for you to share my shows with others. Tell a friend.
Thanks for watching!
What’s Your Lifetime Value & How Can You Increase It? Read More »